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John Stroobant

I bring the unique experience of someone who spent the first half of their career in structured sales and marketing roles within large system oriented public companies, the second half advising many business owners, management teams and boards of medium and large companies on a wide variety of sales and marketing strategies.  In addition, I have applied these same skills to create a successful property investment and strategy company, a financial services company and a market research company.

Specifically, my core strengths are:

  • Understanding revenue risks through sales trends and macro-economic factors

  • Understanding opportunity and risk based on customer and market information and behaviour

  • Marketing – structure and planning, branding, market research, advertising effectiveness, channels to market, ROI

  • Sales – structure, approach and performance environment.

  • Sector – property, hardware and building materials

My Experience



2019 – current

Tile Space (formerly Heritage Tiles) has operated in the New Zealand Market for more than 30 years and is New Zealand's most prominent distributor of porcelain tiles, ceramic tiles, mosaic & decorative wall tiles. Tile Space has a nationwide network of retail stores, resellers, and commercial services.

During 20 years working with Tile Space I have provided strategic and tactical sales and marketing strategies to enable the business to grow by more than 250%. I am now an independent director with a focus on the economic environment, sales and marketing growth.


Hereford and Worcester Finance

Founder and Director

2016 – Present


Hereford & Worcester is a privately owned finance company specialising in Commercial lending in New Zealand.

Participating in the non CCC markets, our product portfolios ;

• Provide low deposit finance options via 2nd Mortgages for commercial property transactions subject to client eligibility
• Provide first and second mortgage options to companies against securitisation of properties
• Provide short-term first and second mortgage options for commercial transactions securitised against assets.
• Provide short term Commercial and Bridging Finance via asset based lending


Captivate Investments

Founder and Director

2007 – Present

Captivate Investments is a residential and commercial property investment company. Using proprietary algorithms to forecast price movements, its aim is to identify areas (streets and suburbs) within main centres of New Zealand that are likely to outperform the market average both in yield and capital gain over the long term.

During the past 20+ years we have evolved from being investors ourselves to building new homes and becoming a registered master builder to becoming research-based investors helping more than 100 clients purchase tens of millions of dollars of investment properties.

In 2019 the New Zealand Herald identified Captivate as the second latest property trader in New Zealand by volume between 2013-2019.


Founder and Director

2000 – 2019

Captivate is a market research and strategy company that has provided information and advice to inform boards or directors, management teams, marketing managers or council committees for nearly two decades. The core focus of the business has been to provide information, sales and marketing structures and strategies to help businesses grow and become more profitable. To illustrate breadth and diversity of clients, the following are some of the brands Captivate has worked with:

- Tile Space
- Panasonic
- Red Stag Timber
- Hafele
- Well Foundation
- Auckland Council
- Freightways
- 2degrees
- Dicker Data
- Merchant/Overland
- Mike Pero Real Estate
- Takapuna Beach Business Association


1997 – 2007

Freightways is a public company listed on the NZX, and one of New Zealand’s largest express package and information management companies with more 50 million items per year being collected, sorted and dispersed. Roles included sales, sales management, direct marketing, financial and market analysis, world-wide freight, and management. The final role was serving as National Marketing Manager as part of the executive team of New Zealand Couriers, the largest company within the Freightways Group.

ANZ Banking Group

1987 – 1996

ANZ is one of New Zealand's leading banking and financial services groups. My Financial interest was spaked while gaining experience in a wide range of retail banking activities including property settlements, foreign currency, fixed interest, mortgage and credit card lending during the nine years working in various roles both full and part-time (during study). In addition, I had various supervision and management roles of retail service teams and was part of the team to establish the first retail bank inside a supermarket operating 7 days per week.

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